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In the small town of Maplewood, NJ. Emma’s Café has been a favorite spot for decades. Known for its homemade pies and cozy atmosphere, it was a favorite among locals. But as the years went by, competition from larger chains and the rise of online food delivery services started to take a toll on small businesses.
Emma, the owner, was determined to keep her café alive. She had inherited the café from her grandmother and was not ready to let go of her business. One night, as she closed up shop, she noticed a flyer about a local tech fair showcasing the latest advancements in artificial intelligence. With nothing to lose, she decided to go.
At the fair, Emma met Tom, a young entrepreneur specializing in AI solutions for small businesses. Intrigued by Emma’s story, Tom offered to help her integrate AI into her café marketing plan. Skeptical but hopeful, Emma agreed to give it a shot.
The changes began almost immediately. First, Tom introduced an AI-powered inventory management system. The system analyzed sales data, predicted trends, and ensured that the café was always stocked with the right products, reducing waste and saving costs. Emma no longer had to guess how much flour or fresh fruit to order; the AI did it all for her.
Next, Tom set up an AI-driven customer engagement platform. This platform collected reviews from customers through automated surveys and social media sites. The AI analyzed the feedback, identifying patterns and suggesting improvements. Emma learned that her customers loved the blueberry pies but wished for more vegan options. She promptly added more fruit pies to the menu, and it became an instant hit.
To attract new customers, Tom introduced a personalized marketing strategy. Using AI algorithms, they analyzed data from social media and local events, identifying potential customers who would be interested in Emma’s Café. Targeted ads, print & digital coupons, and special offers were sent out, bringing a new wave of customers through the door.
Finally, Tom helped Emma create an AI-powered chatbot for the café’s website and social media pages. This chatbot answered frequently asked questions, took orders for delivery and pickup, and even made personalized recommendations based on customer preferences. It provided a seamless and engaging experience for customers, making it easier for them to connect with the café.
Within months, Emma’s Café saw a remarkable turnaround. Sales increased, new customers followed, and loyal patrons appreciated the personalized touch. Emma had more time to focus on creating delicious new recipes, while the AI handled the operational details.
One sunny afternoon, as Emma looked around her busy café, she felt a deep sense of gratitude. AI hadn’t just saved her business; it had given her the tools to innovate and grow. She knew her grandmother would be proud of how she had preserved and modernized their family legacy.
Emma’s Café continued to thrive, a testament to the power of embracing change and the incredible potential of AI to help small businesses flourish.
Choosing us as your digital marketing partner will open opportunities and be a gateway to a wide range of benefits that set you apart in the local marketplace. Our client-centric approach, coupled with our dedication to delivering exceptional results, ensures that your business stands out from the crowd.
TYPE OF BUSINESS:
Indian Restaurant single location/local business
SERVICE PROVIDED:
Birthday Campaign
THE OBJECTIVE:
New customers
THE RESULTS ACHIEVED:
50 Birthday Reservations in the first 18 days
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
Ulzan, the owner, was excited about
TYPE OF BUSINESS:
Banana Chips single location/local business
SERVICE PROVIDED:
SMS based lead capture and follow-up using a virtual scratch-and-win card.
Once the card is “scratched” using a mouse or finger (on mobile devices), the user is prompted to enter their phone and email to enter a giveaway, plus they get a chance to win an instant prize.
THE OBJECTIVE:
Increase the number of leads captured from their participation in an annual outdoor festival
THE RESULTS ACHIEVED:
timespan was 6 days
2,200 leads captured on SMS and Email.
Ad spend: $500
Sales: $10,000
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
David was most excited about the increase in the number of captured leads. Previous methods tried by them had produced a maximum of 200 leads. We did 10x that number!
The leads have since been put into follow-up campaigns, which have produced ongoing sales and revenue.
TYPE OF BUSINESS:
Eyelash Extensions has two locations/local business
SERVICE PROVIDED:
Lead Funnels, Ad Management, Contact Reach (SMS/Email Marketing), Maps Marketing (Local SEO), Reputation Marketing
THE OBJECTIVE:
Provide leads via generous offers and visibility on Google/search engines
THE RESULTS ACHIEVED:
Ads ran from February 28–March 31
$99 Classic Set Eyelashes
32 Claimed; 15 Booked, 27 New Clients
Ad Spend: $925.30 Sales: $1261.00
$20 off Refill Vol. Lashes
18 Claimed, 8 Booked, 10 New Clients
Ad Spend: $613 Sales: $1338
$50 Off New Set of Volume Lashes
16 Claimed; 3 Booked; 14 New Clients
Ad Spend: $646 Sales: $895
TOTAL AD SPEND: $2,183.35
DIFF OF $1,310.65
Service Cost: $500.00
ROI $810.65
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owners, mother-daughter duo Eva and Bebe, were most excited about new leads for both Locations. They were on the verge of shutting down one location due to lack of traffic and return from previous ads. Results show leads converted over 3-month’ time span with continued marketing efforts of ads, and emails.
TYPE OF BUSINESS:
Cell Phone Repair & Accessories, single location/local business
SERVICE PROVIDED:
SEO
THE OBJECTIVE:
Direct targeted traffic to the client’s website for more business inquiries and inbound phone calls.
THE RESULTS ACHIEVED:
Achieved in 6 months timespan
Ad spend: $800/month
Sales: averaged an additional $35,000/month
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The manager, Brandon, was most excited about the phone ringing multiple times every single day, unlike before the start of the campaign.
Business went from almost closing their doors to becoming one of the largest cell phone repair shops in the greater Orlando area, and they just opened a second location based on the success of the first store.
Brandon looks forward to continuing the almost two years of SEO results by implementing more of our revenue generating services.
TYPE OF BUSINESS:
Dentist office single location/local business
SERVICE PROVIDED:
Website redesign
THE OBJECTIVE:
Convert website visitors into dental appointments
THE RESULTS ACHIEVED:
Significant increase in calls from website visitors, at least 100-150%.
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owner, Luke, was very happy with the web design. “You totally re-energized our web presence. Excellent appeal, highly effective and responsive. Delivered terrific results and exceeded our expectations!”
TYPE OF BUSINESS:
Asian Fusion single location/local business
SERVICE PROVIDED:
Birthday Club, Digital Coupon Marketing, Social Media Management, Reputation Marketing
THE OBJECTIVE:
Drive new leads and customers through the birthday club, generate more 5-star reviews, and capture customer information in the restaurant.
THE RESULTS ACHIEVED:
5 months timespan
Ad Spend: $2500
Sales: $4650
ROI: $2150
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owner, Jin, was most excited about new customers coming into the restaurant.
TYPE OF BUSINESS:
Blues Music Festival single location/local business
SERVICE PROVIDED:
Coupon creation software was used to create a festival guide which included a performance schedule, event information & updates (a cool feature of the software), and coupons for vendor deals.
Text campaign for signups using a keyword on a 69696 short code.
THE OBJECTIVE:
THE RESULTS ACHIEVED:
4 days timespan
Spend: $200
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The ease of creating distributable event information in the 4 days we had. Because it was easy, we worked together a second year.
TYPE OF BUSINESS:
SBA Loan Broker, single location/local business
SERVICE PROVIDED:
THE OBJECTIVE:
THE RESULTS ACHIEVED:
60-day days timespan *These were all cold leads!
Calls & email responses: 2000+
Interested prospects: 500+
Deals closed: 10+
Spend: $5,000
ROI: $22,000
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owner, Christopher, was most excited about the quality of the calls/leads. The key to success with these campaigns were lots of variations to the messages that were sent out and tweaking the campaigns.
TYPE OF BUSINESS:
Sports bar single location/local business
SERVICE PROVIDED:
THE OBJECTIVE:
Build a database to promote SMS service and loyalty programs to decrease ad spend and increase revenue.
We designed the opt in to be a huge prize that we got donated by a supplier so the cost to owner was zero. Text MYTV to 1234 to have a chance to win. Then, during the event for every appetizer purchased, customers received another entry to win.
THE RESULTS ACHIEVED:
45-day timespan
leads generated – 400
sales generated: $6000
Spend: $99
ROI: $6000 *huge return on investment!
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owner, Ray, was most excited about the opt-in design and how we promoted the event to add more revenue during the main event.
TYPE OF BUSINESS:
Chiropractor single location/local business
SERVICE PROVIDED:
Reputation management & marketing
THE OBJECTIVE:
Boost quantity and frequency of good reviews
THE RESULTS ACHIEVED:
2 years timespan
total new reviews: 50
average rating: 5*
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owner, Steve, loved the high rating and the volume of reviews. Customers almost always left a review because we’d text a link to the patient’s cell phone that opened directly to the doctor’s Google My Business. Reviews are left just as customers walk out, so they have no reason to forget about leaving a review.
TYPE OF BUSINESS:
Restaurant single location/local business
SERVICE PROVIDED:
Birthday Club
THE OBJECTIVE:
Bring in new customers and bring back inactive customers
THE RESULTS ACHIEVED:
Used Interstate ads
In the first month, brought 91 people/month. By month 3, we brought in 150+ people/month in the door every month thereafter.
Spend: $500/month
Sales: additional $1800/month for business
ROI: 360% increase
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owner, Cindy, was most excited about reactivating customers who had been inactive and introducing the place to new customers.
TYPE OF BUSINESS:
Boutique gym single location/local business
SERVICE PROVIDED:
Digital Coupon Marketing & Facebook Ads
THE OBJECTIVE:
Create inbound free trials that convert to memberships
THE RESULTS ACHIEVED:
48-hour trial
Spend: $22.39 on Facebook Ads
ROI: 22 NEW Trial Members
8 new memberships (worth $9,600.00)
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owner, Scott, was excited about the immediate response, high-enthusiasm and quality of the inbounds, and the phone ringing off the hook like before (caused a new challenge with answering phones). Scott was also excited about the creativity of the campaign and the viral reaction it created!
TYPE OF BUSINESS:
Vitamin Store
SERVICE PROVIDED:
Birthday/VIP Club marketing
THE OBJECTIVE
THE RESULTS ACHIEVED:
We started late October, and it took about a month for the staff to get into the “groove” of inviting every customer to join the VIP Birthday Club.
Coupon Example: $15 off $50 or more
ROI: Dec $3,000
Jan $1500
Feb $782 (short month)
WHAT THE BUSINESS WAS MOST EXCITED ABOUT:
The owner, Mark, was most excited about how we structured the sign up by giving away something physical on the spot with reciprocity. Mark also loved the system as some people come in, go to use the coupon and then ask questions…which usually leads to them buying more things in the store, resulting in a higher ROI. Due to Amazon and other factors, his business has been declining, so he is grateful to be on par with the previous year’s revenue.
