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Digital Marketing Case Studies

BUSINESS NICHE
Restaurant

TYPE OF BUSINESS: 

Indian Restaurant single location/local business

SERVICE PROVIDED: 

Birthday Campaign

THE OBJECTIVE: 

New customers

THE RESULTS ACHIEVED: 

50 Birthday Reservations in the first 18 days

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

Ulzan, the owner, was excited about

  1. New customers quickly and activity in the restaurant as they’d only been in business less than 1 year, and acquiring new customers was a challenge. 
  2. Reservations coming in on his cell phone via text message. 
  3. Ads getting results, which was the first time for the business because ads failed in the past.

In the small town of Maplewood, NJ. Emma’s Café has been a favorite spot for decades. Known for its homemade pies and cozy atmosphere, it was a favorite among locals. But as the years went by, competition from larger chains and the rise of online food delivery services started to take a toll on small businesses.

Emma, the owner, was determined to keep her café alive. She had inherited the café from her grandmother and was not ready to let go of her business. One night, as she closed up shop, she noticed a flyer about a local tech fair showcasing the latest advancements in artificial intelligence. With nothing to lose, she decided to go.

At the fair, Emma met Tom, a young entrepreneur specializing in AI solutions for small businesses. Intrigued by Emma’s story, Tom offered to help her integrate AI into her café marketing plan. Skeptical but hopeful, Emma agreed to give it a shot.

The changes began almost immediately. First, Tom introduced an AI-powered inventory management system. The system analyzed sales data, predicted trends, and ensured that the café was always stocked with the right products, reducing waste and saving costs. Emma no longer had to guess how much flour or fresh fruit to order; the AI did it all for her.

Next, Tom set up an AI-driven customer engagement platform. This platform collected reviews from customers through automated surveys and social media sites. The AI analyzed the feedback, identifying patterns and suggesting improvements. Emma learned that her customers loved the blueberry pies but wished for more vegan options. She promptly added more fruit pies to the menu, and it became an instant hit.

To attract new customers, Tom introduced a personalized marketing strategy. Using AI algorithms, they analyzed data from social media and local events, identifying potential customers who would be interested in Emma’s Café. Targeted ads, print & digital coupons, and special offers were sent out, bringing a new wave of customers through the door.

Finally, Tom helped Emma create an AI-powered chatbot for the café’s website and social media pages. This chatbot answered frequently asked questions, took orders for delivery and pickup, and even made personalized recommendations based on customer preferences. It provided a seamless and engaging experience for customers, making it easier for them to connect with the café.

Within months, Emma’s Café saw a remarkable turnaround. Sales increased, new customers followed, and loyal patrons appreciated the personalized touch. Emma had more time to focus on creating delicious new recipes, while the AI handled the operational details.

One sunny afternoon, as Emma looked around her busy café, she felt a deep sense of gratitude. AI hadn’t just saved her business; it had given her the tools to innovate and grow. She knew her grandmother would be proud of how she had preserved and modernized their family legacy.

Emma’s Café continued to thrive, a testament to the power of embracing change and the incredible potential of AI to help small businesses flourish.

Choosing us as your digital marketing partner will open opportunities and be a gateway to a wide range of benefits that set you apart in the local marketplace. Our client-centric approach, coupled with our dedication to delivering exceptional results, ensures that your business stands out from the crowd.

BUSINESS NICHE:
Health 

TYPE OF BUSINESS: 

Banana Chips single location/local business

SERVICE PROVIDED: 

SMS based lead capture and follow-up using a virtual scratch-and-win card. 

Once the card is “scratched” using a mouse or finger (on mobile devices), the user is prompted to enter their phone and email to enter a giveaway, plus they get a chance to win an instant prize.

THE OBJECTIVE: 

Increase the number of leads captured from their participation in an annual outdoor festival

THE RESULTS ACHIEVED:

timespan was 6 days

2,200 leads captured on SMS and Email.

Ad spend: $500

Sales: $10,000 

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

David was most excited about the increase in the number of captured leads. Previous methods tried by them had produced a maximum of 200 leads. We did 10x that number!          

The leads have since been put into follow-up campaigns, which have produced ongoing sales and revenue.

BUSINESS NICHE: 
Beauty

TYPE OF BUSINESS: 

Eyelash Extensions has two locations/local business

SERVICE PROVIDED: 

Lead Funnels, Ad Management, Contact Reach (SMS/Email Marketing), Maps Marketing (Local SEO), Reputation Marketing

THE OBJECTIVE: 

Provide leads via generous offers and visibility on Google/search engines

THE RESULTS ACHIEVED: 

Ads ran from February 28–March 31

$99 Classic Set Eyelashes 
32 Claimed; 15 Booked, 27 New Clients 
Ad Spend: $925.30 Sales: $1261.00 

$20 off Refill Vol. Lashes 
18 Claimed, 8 Booked, 10 New Clients 
Ad Spend: $613  Sales: $1338 

$50 Off New Set of Volume Lashes 
16 Claimed; 3 Booked; 14 New Clients 
Ad Spend: $646  Sales: $895 


TOTAL AD SPEND: $2,183.35 
DIFF OF               $1,310.65 
Service Cost: $500.00 
ROI                         $810.65

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

The owners, mother-daughter duo Eva and Bebe, were most excited about new leads for both Locations. They were on the verge of shutting down one location due to lack of traffic and return from previous ads. Results show leads converted over 3-month’ time span with continued marketing efforts of ads, and emails.

BUSINESS NICHE:
Technology

TYPE OF BUSINESS: 

Cell Phone Repair & Accessories, single location/local business

SERVICE PROVIDED: 

SEO 

THE OBJECTIVE: 

Direct targeted traffic to the client’s website for more business inquiries and inbound phone calls.  

THE RESULTS ACHIEVED: 

Achieved in 6 months timespan

Ad spend: $800/month 

Sales: averaged an additional $35,000/month 

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

The manager, Brandon, was most excited about the phone ringing multiple times every single day, unlike before the start of the campaign. 

Business went from almost closing their doors to becoming one of the largest cell phone repair shops in the greater Orlando area, and they just opened a second location based on the success of the first store.

Brandon looks forward to continuing the almost two years of SEO results by implementing more of our revenue generating services.

BUSINESS NICHE: 
Medical

TYPE OF BUSINESS: 

Dentist office single location/local business

SERVICE PROVIDED: 

Website redesign

THE OBJECTIVE:

Convert website visitors into dental appointments

THE RESULTS ACHIEVED: 

Significant increase in calls from website visitors, at least 100-150%.

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

The owner, Luke, was very happy with the web design. “You totally re-energized our web presence. Excellent appeal, highly effective and responsive. Delivered terrific results and exceeded our expectations!”

 

BUSINESS NICHE: 
Restaurant

TYPE OF BUSINESS: 

Asian Fusion single location/local business

SERVICE PROVIDED: 

Birthday Club, Digital Coupon Marketing, Social Media Management, Reputation Marketing

THE OBJECTIVE: 

Drive new leads and customers through the birthday club, generate more 5-star reviews, and capture customer information in the restaurant.

THE RESULTS ACHIEVED: 

5 months timespan

  • 650 new leads 
  • 167 coupon redemptions (over 310 new customers) 
  • 268 customers’ information captured using digital sign-in form 
  • Generated 115 positive online reviews 
  • Shared 126 reviews through social review images and rep videos online
 

Ad Spend: $2500 

Sales: $4650 

ROI: $2150

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

The owner, Jim, was most excited about new customers and positive reviews coming into the restaurant.

BUSINESS NICHE: 
Financial 

TYPE OF BUSINESS: 

SBA Loan Broker, single location/local business

SERVICE PROVIDED: 

  • Lead Generation. Generated calls for business through multi-channel marketing and multi touch marketing campaigns that were constantly tweaked.
  • Ringless voicemail campaigns include cold email campaigns, text message campaigns for those who responded by making a call or sending a text for better conversions.

THE OBJECTIVE: 

  • The business owner, Chris, was looking for a way to generate leads to help provide loans for expansion or increase their credit line. 
  • The expectation was to receive at least 50 potential calls per week.

THE RESULTS ACHIEVED: 

60-day days timespan *These were all cold leads!

Calls & email responses: 2000+ 

Interested prospects: 500+ 

Deals closed: 10+ 

Spend: $5,000 

ROI: $22,000

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

The owner, Christopher, was most excited about the quality of the calls/leads. The key to success with these campaigns were lots of variations to the messages that were sent out and tweaking the campaigns.

  • BUSINESS NICHE
Outdoor event/Festival

TYPE OF BUSINESS: 

Blues Music Festival single location/local business

SERVICE PROVIDED: 

Coupon creation software was used to create a festival guide which included a performance schedule, event information & updates (a cool feature of the software), and coupons for vendor deals. 

Text campaign for signups using a keyword on a 69696 short code.

THE OBJECTIVE: 

  • Build a list of attendees who didn’t pre-purchase tickets. The promoter had no way of capturing contact information from walk-up ticket purchasers. 
  • Easy access to the vendors, plus shared use of the list.
 

THE RESULTS ACHIEVED:

4 days timespan

Spend: $200

  • I built a list of ~1,000 contacts  
  • I made good contacts with the vendors and went on to work with several of them (DFY website & social presence, etc.)
 

WHAT THE BUSINESS WAS MOST EXCITED ABOUT:

The ease of creating distributable event information in the 4 days we had. Because it was easy, we worked together a second year.

BUSINESS NICHE
Restaurant

TYPE OF BUSINESS: 

Sports bar single location/local business

SERVICE PROVIDED: 

  • Lead Generation
  • SMS 
  • Loyalty Program 
  • Promotion Ideas and Deals

THE OBJECTIVE: 

Build a database to promote SMS service and loyalty programs to decrease ad spend and increase revenue.

We designed the opt in to be a huge prize that we got donated by a supplier so the cost to owner was zero. Text MYTV to 1234 to have a chance to win. Then, during the event for every appetizer purchased, customers received another entry to win.

THE RESULTS ACHIEVED: 

45-day timespan

leads generated – 400 
sales generated: $6000 

Spend: $99 

ROI: $6000 *huge return on investment!

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

The owner, Ray, was most excited about the opt-in design and how we promoted the event to add more revenue during the main event.

BUSINESS NICHE: 
Health

TYPE OF BUSINESS:

Chiropractor single location/local business

SERVICE PROVIDED: 

Reputation management & marketing

THE OBJECTIVE:

Boost quantity and frequency of good reviews

THE RESULTS ACHIEVED: 

2 years timespan

total new reviews: 50 

average rating: 5*

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

The owner, Steve, loved the high rating and the volume of reviews. Customers almost always left a review because we’d text a link to the patient’s cell phone that opened directly to the doctor’s Google My Business. Reviews are left just as customers walk out, so they have no reason to forget about leaving a review.

BUSINESS NICHE
American Diner/Restaurant

TYPE OF BUSINESS: 

Restaurant single location/local business

SERVICE PROVIDED: 

Birthday Club

THE OBJECTIVE: 

Bring in new customers and bring back inactive customers

THE RESULTS ACHIEVED:

Used Interstate ads

In the first month, brought 91 people/month. By month 3, we brought in 150+ people/month in the door every month thereafter.

Spend: $500/month

Sales: additional $1800/month for business

ROI: 360% increase

WHAT THE BUSINESS WAS MOST EXCITED ABOUT: 

The owner, Cindy, was most excited about reactivating customers who had been inactive and introducing the place to new customers.

BUSINESS NICHE:
FItness

TYPE OF BUSINESS: 

Boutique gym single location/local business

SERVICE PROVIDED:

Digital Coupon Marketing & Facebook Ads

THE OBJECTIVE:

Create inbound free trials that convert to memberships

THE RESULTS ACHIEVED: 

48-hour trial

Spend: $22.39 on Facebook Ads 

ROI: 22 NEW Trial Members 

8 new memberships (worth $9,600.00) 

WHAT THE BUSINESS WAS MOST EXCITED ABOUT:

The owner, Scott, was excited about the immediate response, high-enthusiasm and quality of the inbounds, and the phone ringing off the hook like before (caused a new challenge with answering phones). Scott was also excited about the creativity of the campaign and the viral reaction it created!

BUSINESS NICHE: 
Health

TYPE OF BUSINESS: 

Vitamin Store

SERVICE PROVIDED: 

Birthday/VIP Club marketing

THE OBJECTIVE

  • Build a list of customers after not collecting information in the 23 years of being in business. 
  • Increase year-over-year revenue by 50% using flash sales and scarcity deals
  • Digital jump started to compete with online retailers such as Amazon since business did not have an online presence  


THE RESULTS ACHIEVED: 

We started late October, and it took about a month for the staff to get into the “groove” of inviting every customer to join the VIP Birthday Club. 

Coupon Example: $15 off $50 or more 

ROI:   Dec $3,000

Jan $1500 

Feb $782 (short month)

WHAT THE BUSINESS WAS MOST EXCITED ABOUT:

The owner, Mark, was most excited about how we structured the sign up by giving away something physical on the spot with reciprocity. Mark also loved the system as some people come in, go to use the coupon and then ask questions…which usually leads to them buying more things in the store, resulting in a higher ROI. Due to Amazon and other factors, his business has been declining, so he is grateful to be on par with the previous year’s revenue.